This
is the one Shade Elaine and i designed to test out ~ we’ll update this
post when it shows up to show you how the real life product and the
flash mockup compares!
The Diesel Fragrances homepage has been teasing users for weeks with
this little “Be the first to customize your bottle” countdown…
Here’s what you begin with:
Here’s what you can choose from:
Curious what options you can create? Here are a selection of samples as sent over from their PR ~ a little something for everyone i suppose? Although i sure would love to be able to somehow customize the fishnet look of the regular women’s scent! Or how sweet would it be to unzip the custom jacket and have the fishnet below? Still waiting on the sample bottle i designed to make its way over ~
(From the Press Release)
Concept : Diesel Creative Team led by Wilbert Das
Fuel for Life
Masculine or feminine, a unique perfume to be customized at diesel.com
• 150,000 possible combinations
• Choice of 10 colours for the leather pouches, 10 shades for the leather strap and 10 laser engraved designs.
• Limited edition of 20,000 products
• List of distributing countries: France / Germany / Italy / Spain /
Austria / Finland / Ireland / Portugal / Netherlands / United Kingdom /
United States / Canada
• Recommended price: €80 in Europe // $55 in the United Kingdom // $129 in the United States and Canada
• Visit http://www.diesel-parfums.com/factory on the 22nd of October
The microsite for the Fuel For Life lets you take chances, spinning
the wheel for various interactive experiences ~ like wandering a
virtual world and meeting others ~ doodling your fantasies ~ watching
all of their ads that ask you “ARE YOU ALIVE?”…. and then reminding you
to “use with caution”
Here are the doodles!
Here are the two non customized bottles as you’ve probably been seeing in ads and stores around the world: