If there's anyone that we'd turn to for tips on how to make an effortless makeup look work, it's got to be Taylor Frankel. Her Instagram page alone is a treasure trove of easy makeup tutorials for natural, yet elevated looks for everyday wear.

The social media-savvy makeup mogul is also co-founder of Nudestix, a beauty label she started with her sister, Ally, and chemical engineer mother, Jenny. Frankel had the idea at the tender age of 17, when she found that there were not enough cosmetics brands that appealed to the modern woman: fuss-free and natural.

Fast forward to present day, the label is a millennial favorite, carrying a full lineup of multitasking products without all the nasties: no sulfates, synthetic fragrances, nor parabens, is powered by high-performance botanical extracts, and is vegan and cruelty-free.



And the recent launch of Nudestix's Heaven & Earth palette boasts a trendy pastel-toned palette consisting of soft eye pastels, blush color sticks, and multi-purpose plush paints. Combined, the possibilities with this seven piece set is endless. Which is why, we had to ask. What would be Taylor's top three personal favorite looks from this kit? Below find out why they're perfect for any occasion when you're looking for that extra pop of color.

For Work: Sunset Peach




"I love this look because it’s super wearable but yet still packs a punch. Sunset peach is so flattering on all skin tones and really makes any eye color pop! This look makes a statement but can still be wearable as an every look."

Here's how: "I created my base using our Tinted Cover Foundation and Nudefix Cream Concealer. For my eyes, I applied our Plush Paint in Sunset Peach all over the lid, and using a fluffy crease brush, I lightly diffused the edges. I then applied our Magnetic Matte Eye Color in Weed along the up lash line to define my lashes. For a flush of color on my cheeks I used our Nudies Bloom in Bohemian Rose on the apples of my cheeks!"

For A Brunch With Friends: Lilac Sky




"I love this look because it is super ethereal and pretty. I’m usually quite neutral with my makeup looks so this is a totally different vibe for me that I’ve been very into for spring!"

Here's how: "I based my skin using our Tinted Cover Foundation and Nudefix Cream Concealer. For this heavenly lilac inspired eye look, I used our Plush Paint in Love Cloud all over the lid and our Magnetic Matte Eye Color in Lilac Sky along the upper lash line and flicked it out and upwards for a soft winged effect. I took that same shade in Lilac Sky in the inner corner and lower lash line. For a flush of color to the cheeks + lips, I used our Nudies Bloom in Bohemian Rose."

For A Night Out: Weed Winged Eye Liner




" I love this look because it’s a fun take on a basic wing liner. For those days you’re feeling extra inspired."

Here's how: "I created my base using our Tinted Cover Foundation and Nudefix Cream Concealer. Using our Magnetic Matte Eye Color in Weed as a winged liner. I applied to color directly to my upper las line, and created a flick upwards at the outer corner of my eye. For some fun, I used our Magnetic Matte Eye Color in Oceania in the inner corners. To finish off the look, I used our Nudies Bloom in Bohemian Rose on the lips and cheeks."

Taylor's makeup essentials