For Icy Blondes

Shu Uemura unveils Yūbi Blonde, its first anti-brass repair line for bleached and highlighted blonde hair. The exclusive line of products utilizes ingredients like Japanese white peonies and cold pigment technology to restore your icy cold locks.

"Yūbi", which means "grace" in Japanese, pays homage to the state of grace of cold blond, through a daily routine available in four products. The Anti-Brass Purple Shampoo eliminates yellow-ish tones for a cool blonde that lasts long, washes hair gently, and provides natural shine, while the Glow Revealing Shampoo thoroughly cleans your hair, leaving a radiant shine. To hydrate your hair, the Replenishing Conditioner repairs your strands from roots to ends. As a bonus, the brand also offers the Anti-Brass Purple Hair Mask which neutralizes yellow reflections, while also nourishing and smoothing the hair's texture.

For Weakened Blonde Hair

This is the range that allowed Emily Ratajkowski to drive her followers wild with her new platinum blonde hairdo. To support the new look, the model opted for Kérastase's Blond Absolu range to keep her hair healthy. Recently, the brand introduced the line's new Cicaextreme products-three extreme post-bleaching treatments for sensitive blonde hair.

The Le Bain Cicaextreme Shampoo is a hydrating, post-bleach cream cleanser that promises 65 percent softer and 78 percent stronger hair. After, revitalize your weakened ends with the Masque Cicaextreme Hair Mask, a deeply restorative treatment that hydrates even the most extreme blonde locks. As a follow-up, the Cicaextreme Oil is a fortifying oil concentrate that can be applied to wet hair to boost shine or to dry hair as a protective styling finish.

For a Clean Routine

From the brand Rahua, the Color Full line is formulated from pure, plant-based ingredients. The exclusive color protection complex of Rahua Color Full Shampoo and Conditioner, suitable for all shades of colored and highlighted hair, enhances and prolongs color, while oils from the Amazon rainforest nourish and strengthen each strand. Scented with the exotic scent of gardenia flowers, this formula maintains color at its peak and keeps your hair and scalp healthy and hydrated. See copper tones removed and hair texture repaired, making it ideal for all shades of colored or highlighted hair.



For Daily Styling

Rather than offering yet another range of purple shampoos and conditioners, Moroccanoil innovates and imagines a set for daily styling called Better Your Blonde Set. The set is intended for blond and highlighted hair-any color from white to gray-and consists of three powerful products including the Dry Shampoo Light Tones, which absorbs excess sebum, product residues, and bad odors for instantly purified and refreshed hair. For a deeper clean, the Blonde Perfecting Purple Shampoo maintains your ideal hair color between salon appointments, while and Moroccanoil Treatment Light can be used as a conditioning, styling, or finishing treatment. This unique formula penetrates the hair instantly, making it supple, shiny, and easy to comb.

For a Revived Blonde

Aveda's new Blonde Revival System, a triple-action vegan line, revives color, smoothness, and hydration in just one use. The range, consisting of a Purple Toning Shampoo and Conditioner, promises a fresh blonde color free of yellow or coppery tones, revived softness using a blend of light and nourishing oils, and healthier, happier tresses that can showcase your bombshell hue. This nourishing system instantly rebuilds the surface of the hair fiber, leaving it smooth and healthy so your color can shine.