Orla Kiely
Orla Kiely's most iconic pieces are her handbags covered in her unique cute and kitsch prints. It's no surprise then that Target snapped Orla Kiely to design a housewares collection for them recently, transferring her unmistakable style of prints to the likes of coffee mugs, storage boxes and linens. But while these printed non-apparel items may be what's gotten Orla Kiely attention so far, the clothing is some of the most underrated on the market. Don't be fooled the most simple-looking pieces, Orla Kiely understands fit like no other- the pieces will always look better on you than on the hangar, which is no small feat.
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Rory Beca
Started and designed by Rory Edelman, Rory Beca is a brand that must be kept on your radar. Comfortable doesn't have to mean unfashionable and Rory Beca's casual yet chic draping and flowing clothing exemplifies this. It's the perfect summer at the Hamptons wardrobe.
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Ranna Gill
If you're looking for the next big formalwear designer, Indian designer Ranna Gill may be the girl you've been searching for. Her gowns utilize bold colors, prints and embellishments in a way that will make you the unconventional belle of any ball. Ranna Gill's gorgeous and girly designs can be found at a few American retail spots including Intermix and Anthropologie.
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Lela Rose
You may have heard Lela Rose's name before - she's been guest designing over at Payless for a couple of seasons now. While the ultra girly and adorable shoes and bags (bows and peep toes galore!) as part of her Lela Rose for Payless collection are beyond words fabulous, her underrated apparel is sure to be snagging the spotlight soon. Feminine and chic with just the right amount of edge, Lela Rose makes the type of clothing that will make you the envy of every other girl in the room. And here's looking at you fashionable Bridezillas: Rose has a wedding collection that is to die for.
