How do you come up with the idea for a scent?
It is based on the programs we are working and the space the brand team
is developing. For romantic it could be a fresh play off floral with
sparkling fruits, or a soft floral blend with an enveloping ethereal
warmth. If it's provocative it would be more bold, more edgy, with a
darker background that would include amber, musks, and touches of
gourmand to give it a balanced appeal for our consumer.
What's the core element that all Victoria's Secret fragrances share?
All are sexy. Based on the program they may have different elements of
sexy, such as romantic, provocative, playful, [or] glamorous — but they
are all about being a woman and feeling sexy.
