While African inspired fashion, namely African printed dresses and accessories, have been on trend for a while, it has been a challenge to find this fashion trend at affordable prices.
Except for design oriented budget stores like Target, Forever21 and
Britian’s Primark, few retailers have known what to do with the
aesthetically strong style. The prints, often called wax prints because
of the waxy covering on traditional versions of this fabrics, are
vibrant and striking, eliminating the need for any other detail to your
outfit (except for the occasional chunky wooden bangle).