Powershot Sponsors Miss Great Britain from Captive Minds on Vimeo.

The stunning law student from Liverpool University battled it out against 56 other hopeful contestants in front of a packed audience the newly re-opened Grand Pier in Weston super-Mare.

Amy commented; “I’m completely overwhelmed and feel so honoured to be given the prestigious title of Miss Great Britain. I will do my best to be a good ambassador as I really want to make my country proud.”

As the newly crowned Miss Great Britain 2010, Amy Carrier has won several prizes worth £5000 including a contract to become ‘The Face of Powershot’, the new Organic Energy Drink. Alongside her duties as Miss Great Britain, Amy will be part of an extensive through-the-line campaign which has been planned ahead of the Summer months.


Managing Director of Powershot UK, Tony Parente commented “We are delighted that Miss Great Britain will be the new face of Powershot as we feel she symbolises everything we represent: Natural beauty and positive energy.”

Miss Great Britain is the oldest and most prestigious beauty contest in the UK and was first launched after the war in 1945 to dispel the post-war gloom. Now in its 65th year and under new ownership, 2010 marks the first time where both single mothers and divorcees were permitted to enter.

The finalists who were from all over the UK modelled a range of swimwear, evening dresses and their own custom made outfits.

Former Miss Great Britain (1997) and CEO of the beauty pageant, Liz Fuller commented “I’m delighted with the judges decision as I think Amy is an exceptional candidate to represent Great Britain and the new face of Powershot.”