Bronzing and tanning, to be exact, which makes a certain sense if you look at their range of costumes and lingerie. Ann Summers has taken the scariness out of dressing up and adult fun, but there's no hiding the fact that their costumes tend to be pretty revealing. Women naturally feel sexier and slimmer with a tan, so the inclusion of products that cater to this will only lead to more confidence when strutting around in any of these creations.