While your tried-and-true makeup may do the trick, a slew of practical products are popping up with the potential to tempt you into trying something new. For those who are looking to get a little boost from your everyday application, cosmetics that contain extra ingredients are bringing along added benefits — so while you wear your makeup, you’re actually helping your skin at the same time. Bobbie Thomas, TODAY Style editor and author of the Buzz column for In Touch Weekly, gives a whole new spin to the saying “Put your best face forward.”

‘Not so basic’ basics
Foundations and concealers find new life with formulations that contain clinical skincare ingredients. Kimiko is the first complete makeup collection that fuses treatment technology within each cosmetic product. Their Multi-tasker Treatment Concealer diffuses dark circles and puffiness on the outside, while incorporating ingredients to improve eye-area appearance over time ($39; kimikobeauty.com). Hourglass Cosmetics has mixed Matrixyl into its Veil Fluid Makeup foundation, to promote collagen production and help fight signs of aging ($60; hourglasscosmetics.com). And Per-fekt Beauty‘s Skin Perfection Gel is enriched with vitamins and antioxidants to repair, protect and — of course — perfect skin ($47.50; sephora.com).

Eye-opening options
Who doesn’t want to banish their bags and elongate their lashes? Eve Pearl’s Concealing Eye Treatment allows you to cover those dark under-eye circles, while nourishing the area with nutrients ($42; evepearl.com).

And all-natural skincare company Korres has come out with a new Color Collection filled with homeopathic helping ingredients. Korres Deep Color Mascara contains pro-vitamin B5 to strengthen, moisturize and condition, as well as rice oil, which intensifies color.

Mineral movement
This most likely isn’t the first time you’ve heard about mineral makeup, but beauty experts are still buzzing about the innovation — and for good reason. In addition to being all-natural, Mineral Fusion’s Minerals products are enriched with unique ingredients, like white tea, red tea and pomegranate, that offer protection against environmental conditions and stresses while providing coverage for your complexion (gloskincare.com). Even drugstore staples like Neutrogena are jumping on board, by creating their own mineral formulations ($12; drugstore.com).

Pretty pucker
Teeth whiteners have taken off in recent years, but Dr. Pia Lieb knows that an extra step is something women don’t always want to think about. She created SexySmile, a three-in-one Whitener-Plumper-Gloss so you can grab your makeup and whiten on the go ($36; sexysmileonline.com).