"After testing Shake It!, our stylists came back to us saying, 'I can finally create customized formulas for every client!" Luis Alvarez, co-founder and vice president creative of Aquage and Biomega, told Stylelist.

The Biomega line of hair care and styling products is dedicated to maintaining hair that's regularly color- and heat-treated. The gentle formulas are free of sulfates, parabens, sodium-chloride and gluten, and they're loaded with lightweight omega EFAs (essential fatty acids).