Daniel Lee demonstrates that he knows how to maintain a connection with social media and the digital universe. After Bottega Veneta deleted its official Instagram account and the presentation of its Digital Quarterly Journal "Issue 01", the brand has unveiled "Issue 02" during Milan Men's Fashion Week. The equally skillful operation involves a new group of talents from the world of art, music, and entertainment.
The beloved Italian brand known for its accessories worn by stars all over the world has decided to explain the universe of Bottega Veneta through a series of multimedia content. A galvanizing approach to oblique communication that maintains (with an attitude of resilience) contacts with the virtual. Shortly after unveiling the Pre-Fall 2021 collection entitled Wardrobe 02, Daniel Lee highlights his cultural references with the new Digital Journal "Issue 02". With the first issue, talents of the caliber of Missy Elliott, Barbara Hulanicki, Mariacarla Boscono, and Walter Pfeiffer were involved.
For "Issue 02", Bottega Veneta returns with a host of unexpected personalities, including Italian ballet dancer Roberto Bolle, L'OFFICIEL cover star Travis Scott (shot by photographer David LaChapelle), and an editorial starring fashion icon Naomi Campbell. Flagship bags and accessories were shot by Douglas Gordon, as well as video content that showcases garments and accessories from the Pre-Fall 2021 collection.
Scroll down to discover the contents and images of Bottega Veneta's Digital Journal "Issue 02"
Covers of Bottega Veneta Digital Journal "Issue 02."
Travis Scott photographed by David LaChapelle
the Point bag by Bottega Veneta photographed by Douglas Gordon.