The Hollywood blonde is tugging at the bra straps of Macpherson's multi-million dollar underwear business, announcing she is launching a lingerie range under the name of Jessica Simpson Intimates.
The star's bold bid is expected to come as an unwanted shock for The Body, who has built the Elle Macpherson Intimates range into one of the most successful and enduring celebrity fashion lines, reports Fashion Editor Jen Melocco.
"The lingerie business has just been so inspirational for me - watching a small business grow into a $150 million dollar global business and we've been doing this for 20 years now," Macpherson said recently.
