Filmed between Los Angeles, Paris, and Shanghai, Cartier's film Love Is All is a testament to family in all its forms and represents the House's vision for universal and eternal love. Directed by British fashion photographer and director Charlotte Wales, known for her original, thoughtful and playful approach, the audiovisual piece reflects one of Cartier's pillars: the belief that each person's uniqueness is enriched by that of others, and that these connections reinforce our talents.
The film brings together twelve unique personalities who unleash their energy and creativity through the '70s pop anthem "Love is All" by Roger Glover and Ronnie James Dio. Each personality is enriched by the creativity and energy of the others throughout this jubilant hymn, thus showing the importance of cultural and artistic diversity to Cartier.
The celebrity cast features friends of the Cartier brand, including Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang, and Maisie Williams.
“As part of the Cartier philosophy, we believe that together we are stronger and more authentic," said Senior Vice President and Chief Marketing Officer Arnaud Carrez. "Which is why we have brought together this inspiring community of artists who approach life in a festive spirit. Together they seem to defy the force of gravity through the Cartier red box, which they have filled with joy."