Who says denim can't be sexy? Saint Laurent's new Denim collection proves that the rugged material can be sultry too - just take a look at their Destroyed denim jackets and Monogram Panties.

The new campaign channels some serious retro chic. Shot entirely in black and white, the campaign stars the likes of Hailey Bieber and Romeo Beckham as they lounge and preen nonchalently in their distressed denim.

While the denimwear in this collection is definitely the star of the show, the other pieces are not to be overlooked: Afterall, the 90's Highwaist Jeans in dark bleach blue denim is incomplete without the Backless Tuxedo Vest in Velvet over the striped shirt in cotton voile with lace.

For the casual dresser, the Love 1984 T-Shirt makes for the perfect everyday look. To go with it, we recommend the Short Jacket in check wool and silk tweed goes to keep you looking sharp.

Apart from the new collection, visitors can partake in an exclusive Saint Laurent photobooth that will be available in store.