But daughter Chloe Madeley is obviously made of sterner stuff.
And
unlike Judy's disastrous wardrobe malfunction - when she accidentally
exposed her underwear while accepting an award on national TV -
21-year-old Chloe's striptease is all her own doing.
Daring to bare: Chloe Madeley
She has been chosen to promote Miss Ultimo lingerie.
Being the daughter of Richard Madeley and Judy Finnigan, she might have been expected to carve out a daytime TV career.
But she is making a name for herself in the modelling world.
Last year she posed for FHM magazine.
She insisted her parents had been thrilled with her latest job.
