The
American cosmetics company is set to create and market a line of
fragrances, skincare and make-up products under the creative direction
of the renowned designer, to be released in spring 2009.
Scott
Beattie, chairman and chief executive officer of Elizabeth Arden, said:
"Alberta Ferretti is an icon in the world of fashion design, and we are
thrilled to be working with her to create a fragrance line that
reflects the sensibilities of her style."
"Adding the Alberta
Ferretti name to our designer fragrance brands allows us to diversify
our fragrance brand portfolio and strategically expand our reach of
prestige fragrance distribution, particularly in the European fragrance
market," he added.
Fashion holding firm Aeffe SpA currently
manufactures and distributes other high-end luxury brands including
Moschino and Jean Paul Gaultier.
Welsh-born actress Catherine Zeta Jones is the current face of Elizabeth Arden's cosmetics campaigns.
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