The rock band, Matchbox Twenty, put their newest album on a one of these flash drives and designed it as a silicone bracelet.   This version of the album contained extras like backstage pictures and videos taken in the recording studio.

For those looking for something more posh than silicone bracelets, Philips has partnered with crystal giant Swarovski and created fancy, crystal encased flash drives that can be worn a charm or pendants.  Other high end versions of these devices include one made of white gold and overlayed with tiny diamonds, and another one completley encased in exotic mahogany.

This new fashion trend is just getting started according to industry insiders.  There a plans to develop these devices in toys, pens, and cigarette lighters!  Forget about koozies, t-shirts, and notepads, this looks like it will be the next “it” thing in promotinal marketing items.  The reason being….  it’s something that consumers actually find useful!