The Manchester-based agency has been tasked with creating new packaging for the firm’s best-selling female fragrances, which include Tweed, Panache, Chique, White Satin, Lace and four variations of its Taylor of London brand. There will be four gift set designs per perfume.

Touchpoint has also developed an innovative range of perfume bottle stoppers for a new product launch.

Creative director at Touchpoint, Howard Wright said: “The fragrance market is more competitive than ever, with new celebrity and designer fragrances entering the market every month – from Shilpa Shetty to Posh and Becks - supported by big marketing campaigns.

“We will create massive on shelf stand out for [Fine Fragrances and Cosmetics’] iconic perfume brands, promoting their time-served qualities and appeal to all ages of the market – from Grandmothers to teenagers.”

Fine Fragrances and Cosmetics is based in Skelmersdale, Lancashire.