From the mind of Creative Director Alessandro Michele, Vault is an ever-changing online space for Gucci. Alessandro Michele explained that shopping entails more than just purchasing– it is also a celebration of connection between the brand and the customer, and Vault is a testament to that belief.
Gucci’s Vault will showcase restored and customised archive pieces which will be released at regular intervals throughout the year in limited – or in some cases, one-off - quantities. The vintage curations were all handpicked by the Creative Director and the House’s expert archivists and reconditioned and restored back to mint condition. Afterwards, they are numbered and delivered in its own unique “made-to-measure” packaging.

Gucci's 'Vault': An experimental online retail and artistic experience
Digital stories, poetry and an online store: Gucci’s new online platform ‘Vault’ is a reflection of Gucci’s a la mode vision.