Topping the list of cool baldies is popular news host and Nation Multimedia Group editor in chief Suthichai, followed by the Hollywood star and the Bangkok-based Austrialian media personality.

The findings were released yesterday as part of the Suan Dusit Poll survey, which asked 469 men aged 25 to 40 - 262 traffic policemen, 105 golfers and 102 engineers, about their attitudes to hairloss and baldness.

That hairloss scares Thai males was confirmed when one third said it would cause them embarrassment and loss of confidence. But the news isn't all bad for baldies. The majority of respondents relate baldness with millionaires and scientists.

(...) Hair is symbolic of young people, strength and vigour," said Dr Anchulee Teeravongpaisai, a Police Hospital psychologist, adding that men with hairloss problems often lose confidence and can face depression and social phobia if they don't receive appropriate advice and treatment.