After the sell-out success of 2009 and 2010, organizer Qatar Expo promises IWED 2011 will be bigger and better than ever - a spectacular extravaganza to astonish over 22,000 public and trade visitors. Focusing on bringing together luxury wedding products and services on one arena, IWED welcomes 100 exhibitors covering every aspect of wedding fashion, jewellery, events management, catering, beauty and hair stylists, flowers, photographers and all types of wedding accessories.

As Qatar's brides get excited on the eve of IWED 2011, the focus will be all about luxury wedding fashion and celebrity designers, with leading international designers Vera Wang, Walid Atallah and WAED promising to inspire and offer all the one-on-one wedding support a modern bride might need.

"Weddings have moved beyond the basics. These days families with spending power plan for a wedding that's truly memorable, extravagant and encompasses the luxuries of life," said Qatar Expo COO Mr. Georges Saliba. "IWED brings together all the options that make a wedding complete. Wedding designers, honeymoon destinations, gifts, chocolates, beauty or wedding venues, IWED offers everything to organize your dream wedding with ease."

Saliba was speaking at the pre-IWED Press Conference at the W Hotel & Residences to announce final event details and reveal sponsors led by Wedding Host Sponsor W Doha Hotel and Residences.

IWED 2011 visitors will be amazed by spectacular daily fashion shows featuring the very best in leading bridal couture and the hottest Western and Arabic wedding fashion designers, supported by daily hair & beauty and zaffeh shows.

The GCC's largest wedding exhibition, IWED promises to be the inspiration for all brides with an array of breathtaking gowns from traditional to ultramodern on show.

Starring an international cast of models, the 1,000 sqm IWED 2011 Catwalk sponsored by Weddings & Events will stage the largest wedding fashion display ever seen in Qatar, showcasing the latest summer 2011 wedding fashions and trends.

"Sponsors are attracted to IWED by the opportunity of meeting their target audience face-to-face. Brides and grooms are beginning married life and looking to establish lifelong relationships with companies providing finance, property and many other products and services," added Georges Saliba.

IWED 2011's impressive sponsor list is completed by W Hotel, Beauty Sponsor Trading (Franck Provost Paris), Support Sponsors Amara Flowers, First Finance, Social Development Center, WAED, Vera Wang,Trinity Qatar, and Al Muftah Rent-a-Car.