IMAGINE having a lipstick so expensive that every single after-dinner touch-up costs you hundreds of dollars - per lip. This week, French cosmetics house Guerlain - lipstick innovators since the 1920s - launches KissKiss Gold and Diamonds - a $62,000 lip color wrapped in a 110-gram, 18-karat gold tube encrusted with 199 conflict-free diamonds weighing 2.2 carats, rubies and emeralds. It can be custom-engraved and will be sold exclusively through private consultations at Bergdorf Goodman.

POST VIDEO: The $62K Lipstick

Whew. At this price, we're hoping the lipstick comes with a built-in Mr. Right (for kissing, obv) and the consultation will buy our kids admission to Princeton.

For the price of 310,000 Wendy's chicken nuggets, a 2007 Cadillac Escalade, or nearly 400,000 Harry Potter Bertie Bott's Every Flavor Beans from Dylan's Candy Bar, lipstick lovers are granted a personal appointment with Olivier Echaudemaison, Guerlain's artistic director, and a custom-made shade housed - along with its own lip brush and protective black suede pouch - in a black lacquered case.

Counting pennies? Save on the $5,192.50 sales tax by having the store ship it - for a nominal $12.75 fee - out of state. Now that's a bargain.

Seriously, maybe the real reason French women don't get fat is because they can't afford to eat and mess up their lipstick.