There’s an age-old adage in American pop culture: If Kylie Jenner is seen with it, it’s going to sell out. Everything the star touches seems to turn to gold - down to her rose gold electric toothbrush, which happens to be 42 percent off for Black Friday.

Earlier this week, Jenner endorsed the Burst Rose Gold Sonic Toothbrush on her Instagram Stories, posing with the device while wearing a sultry velvet bodysuit from Kim Kardashian’s loungewear brand, Skims.

“Burst’s Rose Gold Sonic Toothbrush, Coconut Whitening Strips, and Rose Gold Water Flosser are exactly what my routine has been missing,” she said in a press release. “They look stunning in my bathroom and keep my smile looking its best and brightest.”