A shining performance by Kylie Minogue provided the fanfare to H&M’s arrival in Asia.  Shanghai’s glass dome Science Museum was set alight to herald H&M’s Shanghai debut as well as the international launch, four weeks ahead of the rest of the world, of the 'H&M Loves Kylie' capsule beachwear collection.

Arriving guests were serenaded by a three-hundred-strong female choir singing acapella Kylie songs, before entering a glittering kingdom where the Science Museum’s 2,000 square metre floor was transformed into a shimmering sea of 100 kilos of Swarovski crystals. And five million mirrored disco ball squares covered everything from a gyrating surf board where people had their picture taken to Ming Dynasty-style vases full of complimentary mirrored pop badges to commemorate the occasion, and Studio 54 disco-lush revolving circular beds were mirror-clad and laden with sparkling silver cushions. Sparkle was also added to the event by Shanghai's starry likes including: Asian film star Zhao Wei; top model Du Juan and TV star Lee Xiao Ran.

The star to spot though became show-stoppingly apparent: At ten o’clock, to the sound of gongs, the choir (wearing silver H&M tracksuits) filled the steps of a 8 metres high Busby Berkeley-style tiered stage set and Kylie was elevated from below on a twinkling mirrored tower, wearing a specially designed dress by H&M’s Head of Design Margareta van den Bosch. As she belted out her Can’t Get You Out of My Head hit, twenty dancers sporting beach-cool 'H&M Loves Kylie' aqua print sarong dresses, bikini tops, head scarves and large shades danced on the silver stage in front of her.

A shower of silver confetti and fireworks provided the finale to a glistening evening. But the buzz and energy didn’t fizzle out even after Science Museum party goers danced until midnight, as the shopping frenzy in the new store today revealed.