With a turnover of about EUR 8 million, half of it coming from the cosmetics sector, Eisen, which was founded in 1921 is the epitome of German SME. Eisen employs 60 staffs at the German factory and 100% owned daughter company in China with hundred more, hundred in producing solely for the Eisen stationary range.

“Today, creating a pencil sharpener, explains Christian Eisen, is primarily mastering the art of manufacturing the steel blades: our factory in Baiersdorf fproduces some 200 million units annually. Then it is to have a significant number of injection appliances: we have 8 machines in total working for the cosmetic line. And foremost to be creative and inventive in order to design the cosmetic pencil sharpener that will suit the customer but also the end user! If you don’t have the pencil sharpener..., you don’t have the market. It is the indispensable tool for any woman using cosmetic pencils, be they wood-clenched or plastic-clenched pencils”.

“A perfect pencil comes from a properly designed and functioning pencil sharpener,” he adds. Indeed, different pencils demand a different sharpener with one common goal: perfect application time after time.