Levi's - the original, definitive jeans brand - has a new line of custom fit jeans made to fit the curve of a woman's body.
The new line,
Levi's Curve ID, utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than
60,000 body scans and listening to women around the world of all shapes and sizes.
Through
this research, Levi's designers created a new approach to measuring a
woman's body and identified three distinct body types that account for
80 percent of women's shapes universally.
The three Levi's Curve ID fits are based on these universal body types.
