The advertising campaign led by the Ecuadorean airline is based on having models in lingerie in the aisles.

Reuters covered this alternative method for advertising some time ago shedding some light on the bikini sky shows, ” Ícaro airlines is putting underwear fashion parades on several national flights for a two-week special. All passengers on Ecuador’s most well-travelled route from the capital Quito to the port city of Guayaquil will be treated to a 10-minute sky-high show.”