From the humble origins as a trunkmaker, Louis Vuitton has always been a trendsetter, progressively developing a range of luxury products consistent with the brand's values. In 1998 when Marc Jacobs joined the firm as Artistic Director, this creativity entered an exciting new realm. In 1987 Louis Vuitton handbags became a subsidiary of LVMH, the world's leading luxury goods group. Louis Vitton has taken full advantage of the many synergistic relationships generated within the group, all the while retaining their identity and remaining faithful to their distinctive difference.