This fall, the M-A-C AIDS Fund is marking a momentous milestone - $100 million raised to help fight HIV and AIDS around the world. The money represents the sale, over the past 13 years, of more than 7.1 million VIVA GLAM lip products - of which 100 percent of the sale price has gone to the work of the Fund.

“Our $100 million landmark has been reached with enormous commitment from our VIVA GLAM spokespeople, M-A-C makeup artists and dedicated customers,” said M-A-C AIDS Fund Executive Director Nancy Mahon. “The only thing more exciting about reaching this milestone is the prospect of setting and reaching our next fundraising goal and continuing our grant-making and partnerships around the world.”
Helping to drive fundraising for the M-A-C AIDS Fund have been a cadre of celebrity spokespeople. Each connected with a specific shade of VIVA GLAM lipstick, these 16 spokespeople have made public appearances and appeared in advertisements over the last 13 years to raise money and awareness for the fight against HIV and AIDS.

The inaugural VIVA GLAM spokesperson was performer RuPaul. Since then, others have joined the ranks, including k.d. lang, Mary J. Blige, Elton John, Shirley Manson, Lil’ Kim, Missy Elliott, Boy George, Linda Evangelista, Chloe Sevigny, Christina Aguilera, Pamela Anderson, Debbie Harry and Lisa Marie Presley. Currently the face of the M-A-C AIDS Fund is R&B artist Eve and burlesque star Dita Von Teese.
“The celebrities who have joined us over the years embody the spirit of M-A-C and the M-A-C AIDS Fund - every race, every sex, every age,” said M-A-C AIDS Fund Chairman and M-A-C President John Demsey. “By bringing these faces to VIVA GLAM, we have been able to keep not only the brand but the cause fresh for consumers, helping to drive the M-A-C AIDS Fund to new levels.”

Among the first fundraisers in the HIV/AIDS arena to develop a consumer-based giving model, the M-A-C AIDS Fund has worked to replicate a “firsts” model throughout its grant-making. It is among the early funders of sometimes- controversial programs, like prevention education for sex workers in India and needle exchanges for street youth in Russia.
Source - Press Release


Although VIVA Glam is the primary fundraiser for the MAC AIDS Fund, it’s not the only product to make a difference. Several other innovative fundraising programs have been implemented along the way, including the highly successful Kids Helping Kids Greeting Cards which are hand drawn by children affected by HIV/AIDS and then mass produced for sale during the holiday season to benefit HIV/AIDS organizations.