This year, its popularity is increased as they have reached a phenomenal record of $100 million.

Every item of its product line is meant to go to M.A.C.'s AIDS Funds, which means 100 percent of the sales raise money to fight AIDS and HIV globally.

This crusade against the deadly disease is further reinforced by its spokespersons. This year, two unlikely but extraordinary women appear in their ads to support the Viva Glam cause: fashion innovator, Dita Von Teese and hip-hop icon, Eve.

Viva Glam was introduced as an outspoken deep red shade lipstick in 1994. Today, the newest member of the Viva Glam family, the Viva Glam VI, is a warm terracotta-plum with pearl finish.

It took 13 years to reach this goal and needless to say, M.A.C. isn't stopping this year, it will continue this tradition to raise money.