Fashionspace.com was created by 23-year-old London fashion graduate Holly Bellm last October and is fast becoming to fashionistas what MySpace is to amateur musicians, with 20,000 members in 120 countries frequenting the site every day.

"While I was studying fashion...MySpace was becoming the best place for (talent scouts) finding the next big band and unsigned artists," Bellm told Reuters.

"I saw all this amazing creative talent around me and thought: why not do the same for fashion?" she said.

The Web site www.fashionspace.com features photographs of models posing in higher selling members' designs, and advertisements for their fashion shows.

"Our core is to try to help young designers break into the market…we're looking at the tools to get them more sales," Bellm said.