



Online interaction played a significant role in the creation of Marc Jacobs's A/W 2010 presentation. Not only did his business partner, Robert Duffy, hop on Twitter a few weeks ago to ask for suggestions on how to open the show, Jacobs was able to reach a global audience via streaming his show live. Both Duffy and Jacobs appeared at the beginning of the show to rip away a curtain of brown paper which housed a block of 56 models ready to take to the runway.