Project Beauty, which will go on sale from November 27 in Japan, is used with a scanning device that feeds digital images of the user's face into the DS, which analyses the shape and position of the eyes, lips and other parts.

The software, priced at $US55 including the scanning device, matches faces with one of four groups - cool, active, cute or feminine.

It would then show a user's face with no make-up on one screen and a proposed make-over on the other.

Screen captures of Sega's new game "Project Beauty", developed with cosmetics giant Shiseido for Nintendo's DS handheld consoles.
Photo: AFP