While hundreds will open their doors to free booze-seekers, and
celebrity lollygags stalking the streets on Thursday, September 8, in
New York, online retailers can "join in the fun by creating virtual
events ... that will engage shoppers and give fashionistas without FNO
in their area a way to celebrate," a press release states. So finally,
people in Des Moines can sit at home with their computers and
congratulate themselves on giving back to fashion.
We'll have to wait for participating
e-tailers to announce how exactly they'll spearhead this opportunity,
but without the chance to give out sponsored cocktails it's poised to
be a toughy. One site that's already on board is Polyvore, which will
feature merchandise from participating e-tailers and retailers'
websites.
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