Online Retailers Allowed to Participate in Fashion’s Night Out This Year
With Vogue staff spilling onto Twitter and Vogue itself spilling onto the Internet, the magazine is fast enveloping the web in its sometimes warm, always expensively clad embrace. And so Fashion's Night Out, Anna Wintour's two years young answer to the fashion industry's recessionary strife, is allowing online stores to participate.
We'll have to wait for participating e-tailers to announce how exactly they'll spearhead this opportunity, but without the chance to give out sponsored cocktails it's poised to be a toughy. One site that's already on board is Polyvore, which will feature merchandise from participating e-tailers and retailers' websites.