The purpose: To celebrate Parker’s latest fragrance, SJP NYC—available exclusively at Macy’s—and its arresting ad campaign (styled by Zee, who also worked with Parker on her Lovely and Covet campaigns). Here, a peek at what the Sex and the City icon and Zee had to say about the scent, the photo shoot, and more. —Emily Hebert

Parker’s SJP NYC Dress
SJP: When Joe and I met about the campaign and what we wanted to achieve visually, we thought there’d be no one better than Oscar de la Renta. We went to him to design the dress for SJP NYC because he’s the best at what he does—he also designed the dress for Lovely. It just felt right and it was a real privilege.

JZ: Sarah’s so smart about everything that goes on in fashion that by the time we sat down she already had some ideas in mind. She wanted to do a mix of patterns and new Bohemia. Mr. de la Renta made a one-of-a-kind design—it was the first dress she put on and she just knew right away that this was the one she wanted to represent the brand. She wanted something that represented Sarah, Carrie, and New York City, all in a dress. So you can only imagine how much pressure that one dress had—but it turned out to be phenomenal.