The collection is comprised of necklaces, bracelets and rings in 9 statement combinations: Nice/ Naughty, Good Girl/ Bad Girl, Love You/ Bite Me, Sweet/ Sassy, Kind Heart/ Cruel Intentions, Heart of Gold/ Gold Digger, Tiger/ Kitten, Devil/ Angel, Sweetheart/ Bitch.

"I have always found it empowering, unabashedly bold and refreshing for women to show their confidence and true selves. So, I originally created Shameless as a way for me to represent the way I feel day to day. It was a personal statement I wanted to make...sometimes I am incredibly Nice and sometimes I am very Naughty," laughs Curry.