NAILED IT: Minx Inc. wants to extend fashion to women's finger tips. The company is introducing to select salons and spas its line of colored and patterned flexible nail films, featuring sparkling metallic, personalized graphics and designs. According to the company, celebrities, including Beyoncé Knowles and Victoria Beckham, have already gotten their hands on Minx, which does not require drying time.

BIRKETT TO HBA: Jill Birkett has been appointed event director of the Cosmetics and Fragrances Business Division for CMPi, the producers of the HBA Global Expo events. In this role, Birkett will oversee the sales, marketing and operations of the annual HBA Global Expo and Educational Conference and look to grow the HBA brands, including the spring educational conferences and the HBA Industry Awards. She reports to John Stuttard, group vice president of the Fine Chemicals and Cosmetics Group of the International Exhibitions Division of CMPi. Prior to HBA, Birkett, who is a 25-year veteran in the events planning industry — was a founding partner of Unicomm LLC, a company specializing in launch events. Her experience includes the debuts of the RD&D Expo, in conjunction with ASME, and the World Genomics Conference and Exposition.

BEAUTIFUL CAUSE: A trio of beauty brands and Elle magazine have teamed up to create the temporary "Get Glam and Give Back" salon and spa at the Thompson Beverly Hills hotel for the three weekdays before Sunday's Academy Awards telecast. This year marks the fourth time Matrix-owned Biolage has created a private venue during the run-up to the Oscars to introduce products and pamper Hollywood talent, who are given a customized hair care regimen and a bag with products to follow that regimen at home. Celebrity hairstylist Mark Townsend, whose client list includes Penélope Cruz, Reese Witherspoon and Hilary Swank, is on hand to perfect hairdos. Donations are made to The Elizabeth Glaser Pediatric AIDS Foundation on behalf of those receiving services. Biolage's launch is a five-product styling range costing $14 to $16 and is set to hit salons in April and May. Makeup brand Nars Cosmetics and nail polish brand Creative Nail Design also are participating in the temporary spa and salon. Some of CND's treatments include the Marine SpaPedicure with aromatherapy, and the Raw Earth SpaPedicure with earth-derived vitamins, minerals and antioxidants.