Swarovski Sprinkles Glittery Glam over New York Fashion Week Fall 2010

"I wanted the collection to be luxurious, but still easy," explains Peter Som in this Swarovski.tv interview backstage with the designer, who has been quoted as saying his Fall 2010 collection was about "psychedelic Woodstock color meets Park Avenue elegance."

Known for his way with color, Som mixed and matched painterly color, pattern, and texture - including Swarovski crystal pearls and beads - with playful, escapist abandon. "These are clothes that have a sense of exuberance and happiness about them, but are a little bit psychedelic and escapist...there's touches of lots of different things. But at the end of the day, it was really about a woman who's a little cuckoo, but chic!"

OTHER SWAROVSKI DESIGNERS & BACKSTAGE VIDEO INTERVIEWS AT NYFW:

ALEXANDER WANG The recent recipient of the CFDA Swarovski Award for Emerging Talent in Womenswear, and known for his refined, luxurious silhouettes contrasted with urban street edge, Wang chose to take Swarovski glass pearls for a walk on the wild side by removing them from their expected "ladylike" context, tranforming them instead into graphic patterns and bold accessories. "Anyone can get all dressed up and glamorous," he adds, "but it is how people dress in their off days, that are the most intriguing.” (photos via NYMag.com)

Swarovski Sprinkles Glittery Glam over New York Fashion Week Fall 2010 - Designers - Swarovski - New York Fashion Wee

OHNE TITEL Design duo Flora Gill and Alexa Adams, Top 10 nominees for the 2009 CFDA/Vogue Fashion Fund, embellished their signature architectural shapes and soft draping with fancy set Swarovski stones sewn into lace. “For the Ohne Titel Autumn/Winter 2010 collection, we used crystal encrusted surfaces to add strength and dimension to streamlined silhouettes.” (photos via NYMag.com)

JOSEPH ALTUZARRA Using sewn-on stones with custom-designed hot-fix transfer art for an ombre'd look, the Fashion Group International Rising Star Award winner opted for a blend of French couture fantasy tempered with New York edginess. "This season I was thinking of the dichotomy between myths and fairy tales and the fast paced urban world. I used some tone on tone Crystallized Swarovski Elements on languid long dresses to evoke trailing blood." (photos via NYMag.com)

PRABAL GURUNG Like Altuzarra, Gurung also snagged a FGI International Rising Star Award in 2009. Born in Singapore, raised in Nepal, and educated in Dehli, India, he apprenticed with Manish Arora and later worked as Design Director at Bill Blass. He incorporated fancy sew-on stones into his modern pieces painstakingly constructed using old-world techniques. (photos via NYMag.com)