Swims. First impression? Are these the tuxedos of crocs? Can i really go puddle jumping with these and protect my nice shoes (that aren’t heels.)? Love the photography! and web design! (particularly the way you access the gallery with the little stack of images on the far right.
And then from there, i actually started reading… The
Swims
story is an interesting one of Johan, who grew up in norway and never
let go of the galoshes that his grandfather had passed down to him… and
as he moved to paris and new york and even put in his time at Parson’s
he realized that there was a need to develop Swims, the “modern
galoshes”. Being a socal girl, i have never gotten quite caught up on
the vocabulary of people with “real weather”… apparently Galoshes are
“overshoes that slip over the wearer’s indoor footwear but is made of
waterproof material to protect the more delicate materials of the shoe
as well as the wearer’s foot from cold and damp”.
Fun detail other than great packaging… the “ballerina” version for
ladies leaves trees where you step… and see some of my favorite images
from their catalog below as well as close ups. And i know these are one
of the trend blog post subjects that are everywhere this week, but they
were so cool and no one covered the great photography aspect, so i
couldn’t resist.
