The annual pageant aims to raise awareness and money for Thailand's suffering elephant population. Women weighing 176 pounds and over strut their stuff for judges in beauty and talent competitions - fully representing the theory that "bigger is beautiful."

"I want to show people that just because I'm fat doesn't mean I'm any less beautiful or talented," said 18-year-old winner, Tarnrarin Chansawang, who weighed in at 242 pounds.

(...) As winner of the Miss Jumbo Queen crown, Tarnrarin took home several prizes, including a jumbo trophy and $50,000 baht ($1,270).

In keeping with Jumbo tradition, a side award for Miss Jumbo Universe went to university student Thanchanok Mekkeaw for weighing in as the heaviest competitor in the pageant at 400 pounds.