Lately, makeup trends have been less about makeup and more about skincare, letting natural beauty shine. Thick, cakey coverage has taken a backseat, while products like serums, face oils, cleansers, and toners are taking the wheel. But what if you want to keep your skin healthy while still correcting imperfections and getting some extra color or glow?

Enter serum-based makeup products. These hybrid foundations, blushes, and primers give you the perfect balance of skincare and cosmetic benefits, so it's no wonder they've become so popular. Packed with nutrients and active ingredients, these products hydrate and nourish while still providing coverage and color. Think of them like your skin but better, taking your natural beauty and enhancing it. Here are eight serum-based makeup products to try for yourself.


This skin tint provides a clean and light coverage with oils that nourish, repair, and plump, to leave your skin velvety smooth.

Perricone MD

Science-backed skincare brand Perricone MD has a line of “No Makeup” makeup, which is exactly what it sounds like-it's made with key ingredients to enhance your natural beauty and keep your skin healthy. The line includes a lightweight serum-based blush that instantly adds a natural-looking color and glow to your cheeks.


With a powerful blend of botanical active ingredients like aloe leaf, rosehip, and marula oil, this light to medium coverage serum-infused foundation sooths irritations and blurs imperfection. For the days you need a little more coverage but still featherlight foundation, this one’s for you.


This serum-based primer gives a luminous matte finish with a soft glow to visibly even and plump your skin. Give your skin some extra moisture and hydration before your foundation.


This serum formula feels weightless and luxurious on your skin. It brings out your natural beauty with sheer, smooth coverage.

Milk Makeup

Milk Makeup's new all-in-one product combines the benefits of SPF, nourishing face oil, and light coverage.

Biologique Recherche

This serum-like skin tint protects the skin from pollution thanks to polysaccharide while keeping your complexion hydrated with prickly pear seed oil.

Bobbi Brown

From the makeup brand that did no-makeup makeup before it was trendy, Bobbi Brown's Intensive Skin Serum Foundation contains active ingredients to protect and perfect skin.