Premium Beauty News - The crisis seems to stimulate you, so do new regulations

Dominique Bouvier - That’s true. Let’s dare to say it: “Long live the crisis!” Actually, the shock wave of the sudden financial collapse is still impacting the general economy. By trashing out all given ideas, the crisis implies that we use some common sense again. That’s an occasion to develop more balanced business relationships and healthy partnerships between customers and suppliers, on a win-win basis and a mutual respect of each-others. Freedom is not just another word for jungle law, freedom implies that operators on the market be aware of the span of their responsibility.

That’s precisely the aim of the future European regulation, and of the recent French law for the modernization of the economy, which clearly stress solidarity and economic efficiency.

Premium Beauty News - Strand’s new collection reflects this optimism?

Dominique Bouvier - Yes. We’re strongly confident in our ability to guide our customers in the beauty world, and we have designed a collection of skin care and make-up products to generate strong emotions.