The Smart Ass Gals developed “Monthly Knickers” after an appearance on the CNBC hit show, The Big Idea with Donny Deutsch. “Donny really thought our lingerie was a great gift idea,” says Cindy Ball co-founder of Smart Ass Lingerie. “So, we created an easy way for guys to give their wives/girlfriends lingerie. And, the best part? This is a gift both the giver and receiver can enjoy each month.”
Two years ago, the Smart Ass Signature Thong transformed the thong flash into a fashion statement – literally. With sassy sayings like, “natural blonde”, “bottoms up” and “gold digger”, printed on the smallest piece of real estate, the back T-bar, Smart Ass brought a sense of fun back to underwear. And each “bottom” includes the World’s First Inspirational Gusset™ a fun and sassy pattern with sayings like: “you’re hot”, “sex pot” and “va va voom”, guaranteed to make you smile every time you drop your drawers.
Now with more Collections and more styles, Smart Ass continues to bring a smile to women’s lingerie drawer’s one fantastic ass at a time. Smart Ass Lingerie is sold in over 200 chic boutiques throughout North America and online at www.SmartAssGals.com.
