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It's going to be a long, gold winter. Sure, you can prepare yourself
for the season's cold, but if you're the stylish type, you already know
that this is the perfect season to break out the gold. It's going to be
a 24-karat winter.
Whether it's fashion or beauty, home design or even food (edible gold
is hot), the Midas touch rules this season. There are gold dresses,
gold-highlight makeup, gold candles and dishes. Whether its gold color
or real gold, we are living a new gilded age.
"Gold has never been more valuable. The renaissance of this radiant
precious metal has consumed the public's consciousness like never
before," said Duvall O'Steen, spokesman for the World Gold Council.
"From 24-karat gold facials to gold-leaf vodka and white wine, from
gold home decor to gold Blackberries and cellphones, gold is hot."
How did gold get to be one of this season's hottest hues? O'Steen said
the fashion runway led the charge. "The fashion world has embraced the
sunny warmth of yellow gold in fabrics and accessories and, of course,
fine jewelry. Celebrities are also gracing red carpets now in bold gold
cuffs and large hoop earrings, as well as long gold chains with
glamorous pendants," O'Steen said. "Consumers are following suit."
And consumers are finding more than one way to bring gold into their
lives. Gold fashions lead to gold housewares. "We see gold all over the
runway, so if it belongs on the runway, it belongs on the table," said
Colin Cowie, lifestyle, entertaining and design superstar who has many
gold-dipped tabletop items in his collection for Home Shopping Network.
"That is why I called it Winter Wonder Glam — to add a bit of edge and
glamour to your holiday table."
Gold, similarly, has found its way from the runway to the beauty
counter, with gold as cosmetic color as well as an ingredient in
topical skin care. "Used in skin-care products, gold extract has been
shown to stimulate cell turnover to give skin a firmer appearance,"
said Patricia Tortolani, senior editor at Allure magazine. "However,
there are other ingredients used in skin care that are similarly
effective and don't come with the high price tag."
Gold is an obvious status symbol, but it also is a warming property —
whatever gold touches turns to something as comforting as it is
instantly recognizable. The eye enjoys turning to gold.
"Perhaps the richness of the color gold gives us a feeling of security
in these somewhat precarious and wobbly economic times," said Finola
Hughes, fashion expert and host of The Style Network series "How Do I
Look?" "It has a feeling of optimism, power, royalty. A reflective
surface can reflect the positive around you. It is the color of kings.
Plus, the actual metal is so expensive right now, it gives an aura of
affluence to wear something gold toned, even if you cannot afford the
real thing."
Though some may not consider it wise, gold also mixes well with another
hot metallic of the season: silver. "I'm a big advocate of mixing
silver and golds," said Constance White, trend expert and fashion
editor for eBay. "Nowadays it's not a fashion faux pas to mix your
metals."
The holidays offer a perfect opportunity for gilt tripping. Gold
already is a traditional color this time of year. "Gold is a festive
color, obviously, and can make an outfit feel exclusive and valuable,"
said Hughes, who is the host of her own style magazine, "Style Kick,"
for Verizon Wireless customers. "Wear a gold scarf, shoes or a cami. If
you wear a full gold-sequined top, keep all accessories to an absolute
minimum."
Yes, Virginia, it is possible to overdo gold, even in this special golden moment.
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