The winner of each national competition will automatically qualify
for the international final, where he or she will have the opportunity
to present their piece to an internationally renowned jury. The
international winner, who will be chosen in the summer of 2008 by
distinguished experts from the fields of design, fashion and media,
will be offered a unique opportunity: in addition to pocketing a cash
prize of
€15,000 he or she will see their showpiece adapted and interpreted by
the Triumph design team, leading to series production of the set. The
finished product, including special hang tags, will be produced and
sold as a special limited edition in selected Triumph stores worldwide.
Jan Rosenberg, General Manager International Sales and Marketing at Triumph International, explains the choice of design motto: “For over 120 years Triumph has been designing and producing elegant and fashionable underwear of excellent workmanship and our inspiration has always been the people who wear our products closest to their skin: women. Whoever they may be and wherever they may be. ‘Female Fascination’ is the starting point for all our activities. We feel that in the inaugural year, this is an excellent motto for challenging young designers and capturing their imagination.”
