Like Boutiques.com and other personalization-oriented websites, Type F strives to give users a highly unique experience. Plug in a slew of physical attributes (eye color, body shape, etc.), and it tailors the content to each user.
The emphasis here is more on jazzy applications than fresh fashion and beauty content. There's an app that walks users through Beauty School (teaching, for instance, how to master eyeliner) and another, the Daily Outfit, that encourages users to upload their daily ensembles and chat about them.