"After the opening of our first store in Lahore at Xinhua Mall in 2006, we realised that Lahorites have excellent product knowledge and awareness," said Kanwal Hashmat Malik, CTC (Private) Limited CEO. "They would walk in and pick the product themselves. We do see a demand for products of The Body Shop in other cities of Pakistan, which would be tapped during the coming year."

The Body Shop, which franchises in over 55 countries, is committed to selling naturally inspired and ethically produced beauty and cosmetics products. The company was the first international cosmetics brand to be awarded the "Humane Cosmetics Standard" for its policy against animal testing.