“Natural and organic cosmetics and skin care products are now firmly mainstream,” said Ulrike Jacob-Dewor, CEO of Lavera North American Division.

“Our top four sellers are anti-aging products - Lifting Serum, Hydro-Sensation Day Cream, Ultimate Eye Cream and Anti-Aging Sun Cream SPF20.

They demonstrate where the market is with discerning women desiring maximum protection from pure skin care products that do not contain anything potentially harmful.”

“The recent revelation that lead was found in a number of leading brands is a reflection of the level of concern. The source of lead is usually the packaging or even color pigments in cosmetics.

We have been lead free and paraben free for the 20 years of Lavera’s existence,” said Jacob-Dewor, who has a biochemistry MSc. degree.

“Our focus is women 30 and above who want the ultimate in natural and organic anti-aging skin care products that don’t expose them to potentially harmful contents.

These are professional, Internet-savvy women, highly educated, who want to protect the environment, their families, and are prepared to invest in the best natural skin care products,” commented Jacob-Dewor.

Lavera’s principles are based on the strict guidelines for ‘Controlled Natural Cosmetics’ set by BDIH.All of its 330 products have certified organic and natural ingredients, in most items more than 90% of the plant ingredients are certified organic. Each plant ingredient is also carefully chosen for sensitive skin.

Jacob-Dewor, who is a biochemist, said that besides Lavera’s mission to provide 100% natural cosmetics, “Our product focus is on tolerance even for sensitive skin.

We are the only natural cosmetics manufacturer that offers a complete system of skin and body care specially formulated for allergy sufferers and sensitive skin.

Plant-based liposomes are used for measurable repair effects and hyaluronic acid for effective moisturizing of sensitive skin.”

Lavera was the first manufacturer to provide 100% mineral based sun protection. The company received the "Innovation Prize of the Year" award in Europe at the Biofach – the largest natural product expo worldwide – several years in a row, for our Lipgloss, Family Sun Spray SPF 15 and Kids Sun Block Spray SPF 25.
 
Lavera Skin Care North America