The "all-natural" beauty trend was born from the relentless concerns that the new generation of users have for the environment. The cosmetics industry was born to honor beauty but contributes to global waste from plastic bottles or the overuse of chemicals in production. Studies show that this is not safe for health. Therefore, after a few decades of living in the dream of frivolous lipstick, Gen-Z shoppers have made a spectacular comeback to nature, gravitating to products derived from nature to slow down the negative effects of the industrialization era.
Why Natural Ingredients are Not Always Environmentally Friendly
Becoming a smart consumer is never simple, but seeing a 100% natural label on beauty products is not a guarantee of sustainability.